Services

Clear scope. Clear price. Senior delivery.

Three ways to work together, from a focused diagnostic to an embedded fractional CRO.

Diagnostic engagement01 / 03

GTM Diagnostic & Audit

Find the leaks. Fix the story.

A two-week deep dive into your commercial motion. I sit with your team, ride deals, review the data, and pressure-test your positioning — then give you a no-spin readout of what's working, what's broken, and what to do first.

Engagement-based pricing. Deposit secures the engagement; balance invoiced separately.

Or enquire first

Online payments coming soon

Includes

Pipeline, win-rate and forecast analysis
Deal reviews with sales team and leadership
ICP, positioning and pricing pressure-test
Competitive and category positioning review
Prioritised 90-day action plan

Build sprint engagement02 / 03

AI in GTM Build Sprint

An engine built to run without you.

A 6-8 week engagement to redesign the commercial operating model your team needs to scale — with AI embedded where it creates real leverage, not bolted on as an afterthought. ICP, plays, pricing, qualification, forecast cadence, and the AI-augmented workflows to hold it all together.

Engagement-based pricing. Deposit secures the engagement; balance invoiced separately.

Or enquire first

Online payments coming soon

Includes

Refreshed ICP, segmentation and pricing model
Outbound, partner and ABM play design
AI-augmented account planning, briefing and follow-up workflows
Forecast cadence and qualification framework
Enablement assets, team onboarding and 30-day check-in

Monthly retainer engagement03 / 03

Fractional CRO Retainer

Senior commercial leadership, on retainer.

Embedded as your fractional CRO, typically 6-8 days a month. I run the commercial cadence, coach your team, sit on key deals, and report into the board. For leadership teams who need the seat filled but aren't ready for a full-time hire.

Or enquire first

Online payments coming soon

Includes

Weekly forecast, pipeline and deal reviews
Direct coaching of sales leaders and AEs
Board reporting and investor updates
Hands-on involvement in strategic deals

Not sure which is right?

Tell me where you're stuck. I'll suggest the engagement that will move the needle.

Start a conversation →Contact John